Difference between social marketing and commercial marketing

 

Difference between social marketing and commercial marketing  Social Marketing       Commercial Marketing  Meets the needs of the priority   population Creates a need for the priority population Society and consumer profit    Marketer profits more than consumer Organizations with similar goals cooperate  Businesses with similar goals compete Campaigns take longer to change behavior     Shorter time needed to sell a product Comsumer involvement and commitment needed Shorter term commitment and involvement     Social marketing research is usually more thorough than commercial research because facilitating enduring individual and social behavior change is complex.  Why rely on a social marketing approach? impacts a significant portion of the priority population facilitates active behavior change over a period of time stimulates change with limited resources develops creative ideas community partnerships become assets that compensate for limited funds elevates the voice of the priority population and increases  community identification  influences policy and promotes positive social change  The approach works within limits! Social marketing is not always a success. If the attitudes and behavior changes you are encouraging are still not perceived as beneficial, acceptable and attainable by the priority population, it may not be worthwhile to develop a social marketing campaign at this time. In this situation, it is better to introduce a behavior change recommendation by developing connections with community and agreeing on a unified goal before planning a social marketing campaign.